Unthink Leverages Hedera and AI to Transform E-commerce

Unthink, a decentralized e-commerce content creator platform that leverages Artificial Intelligence (AI), has launched on the Hedera network. The platform aims to combat issues surrounding ‘advert blindness’ by enabling brands to reach potential buyers in the right context. Using AI and real-time personalization algorithms, Unthink partners with content publishers and embeds e-commerce microsites within their content and websites.

Unthink’s generative AI content writer and product curation engine make it easy and scalable for content creators to create content, match the right products, and publish it in under 10 minutes. Additionally, leveraging the Hedera Token Service (HTS), Unthink offers tiered benefits to content creators and publishers through NFTs that work like loyalty tokens. The creator receives an NFT based on actions such as creating content, generating sales, and leading to a brand’s website.

The platform is set to introduce new earning opportunities for content creators and increase ROI for brand marketing spend.

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We’ve previously detailed how energy-efficient Hedera is in terms of kilowatt hours per transaction. However, this is not the only obvious advantage of using the network. Unthink’s decision to leverage the Hedera network was based on the highly scalable nature of the Hedera Token Service (HTS) when generating NFTs from a speed, security, and fee perspective. Users can mint 10,000 NFTs for just over 76 dollars on Hedera – doing so on a carbon-negative network.